Todd Schuchart's Page

Why do we advertise? If you said to make more money you are the winner. Winner, winner chicken dinner. With that goal in mind let’s think about how we convert online users to customers. First we, or you need to determine the success metric of your campaign. What has to happen for this to be a win? Do you need the phone to ring, feet in the door or a paid and shipped online transaction? Only you can do this, I can’t tell you what a success metric looks like for you. I can help you isolate what ac… Continue

We have all heard things like this, from people like me. The problem with all of these is they are undeliverable expectations. I find a lot of these statements are made by salespeople trying to get a deal signed and not looking for a long term partnership with your business. Search Engine Marketing if done right can deliver more for your business than most other forms of mass media. With the wrong expectations up front you the advertiser are looking for results that can’t (won’t) happen. Let’s d… Continue

I have been hearing the term SEO being thrown around allot lately in the business community. Truth be told people have lost the terms true meaning. Now granted it does refer to the “organic” side of search. That’s the broadest and most general use of the term, and just a fraction of its true function. SEO - is an Internet marketing strategy (Or your internet marketing strategy). It’s a combination of Organic, Paid or SEM, viral, social, Behavioral Targeting, site design and site content. I am su… Continue

Top Search Engine Marketing Mistakes
PPC (Pay Per Click)
I’ll target the keywords that best describe my products/services.
Search, by definition, is done on the users terms. While standardizing the terms that refer to your products and services is part of effective branding, anticipating the terms a searcher will use is essential to finding the audience that is looking for you.
My company name is the most important thing; I’ll make that my ad headline.
Search isn’t about you. It’s about whoever… Continue